in about 100 words or less
Advertising in film? No thank you say several local exhibitors in the August 21st 1915 edition of the Moving Picture World. Washington theatres were reported to have pulled a two-reel film which they claimed was nothing more than an advert for an automobile company, noting that the film’s plot was secondary to the commercial message. Further, it was contended that the offending photoplay, at best, was “nothing to brag about”. In a similar vein, the article also noted public objections to “a too long showing of slides giving a list of future exhibitions”. Other than the price of refreshments, it seems that some things never change in the moving picture business (Klaus Ming February 2016).