in about 100 words or less
In the earliest days of cinema, the moving picture itself was enough of an attraction to bring in paying patrons. However, as audiences grew more accustomed to the cinema, their demands for higher quality films drove studios to look for any advantage over the other to bring in audiences. As a result, an industry debate grew around production policies and the relative importance of the star. In the April 12, 1919 edition of the Motion Picture News, Harry Raver suggested that the “star’s rule is nearly ended”, and that it is now necessary to have a story before there is any use for a star. While Mr. Raver was correct about the importance of a good story, his idea on decline of the star, was perhaps a bit misinformed (Klaus Ming March 2016).